The undersigned, individuals, representatives of bodies, institutions and social organisations, parents' associations, consumer and user associations, teachers, experts in the field of communication and education, and the citizenry in general

From our commitment and common interest in efficiently exploiting the enormous advantages offered by the media and information technologies (IT) for the educational and cultural development of our society

From our common concern about the gradual deterioration undergone by the contents of television programming and the absence of solid alternatives considered for enhancing the development of children and young people through this means of communication as well as through “other screens”

Do hereby make public the following Declaration of Madrid, about Education and the Media, known as The Bay of the Five Winds, in the hope that new educational winds will blow through our society of information and communication to the benefit of us all.